NRAI Partners with Balmer Lawrie for Athlete Travel Portal
In a landmark move for Indian sports administration, the National Rifle Association of India (NRAI) has partnered with Balmer Lawrie & Co. Ltd. to launch a dedicated digital travel management platform for Indian shooters. The customized Self-Booking Tool (SSBT) is designed to streamline domestic logistics for approximately 80,000 registered shooters, technical officials, and federation members during intensive state and national tournament seasons. By integrating official competition itineraries and personal travel solutions into a single unified login framework, the portal significantly reduces administrative and financial stress on athletes. NRAI President Kalikesh Narayan Singh Deo highlighted that removing operational travel burdens allows shooters to focus entirely on performance, setting a new precedent for sports federations in India.




